Archive for November 2008

comes with music

says what it does on the tin really! nokia have launched their mid range phone that indeed does come with music - as much as you want. the idea is you go online, download unlimited tracks and transfer to your phone. think about it - unlimited music yours to keep on your computer for ever. it raises a million questions doesnt it? look close and it says £129.95 (albeit with a couple of ** that says you gotta preload £10 of airtime on payasyougo) - so if the offer was all the music you ever wanted to your laptop for £139.95 one off payment and you had a year to get it would you do it? gotta watch this one with interest…

spreading the love

last weekend it was the new westfield shopping centre that was all the news - this week its obama albeit for ridiculously better reasons. however, not wanting a pretty cool idea to get lost in the historic nature of obama’s presidency electness, the (my) new local waitrose in westfields has made a bold statement about committing to be part of the shebu community thru making a monthly donation of £1000 to 1 of 3 possible charities. Thing is, they’ve embraced a bit of 2.0 user generated choosing - the cashier hands your receipt with a small green token, then on the way out you pass this stand and get to choose which slot to bank your token against the 3 possible chairites - at the end of the month, the bin with the most green tokens wins. brilliant waitrose - and more, waitrose (being part of john lewis) is in fact ‘owned’ by all the staff - so its actually the staff choosing to donate some of their ‘earnings’…a double brilliant brilliant to you all

blokes. with soft skin

how often is it that you’re innovating away on 1 project and the output stimulates ideas for completely different categories. take men - and face creams (as you do) - its not something we’ve been working on but we have unwittingly discovered that ‘we’ have thankfully moved beyond all that metrosexual bollocks to a place where blokes are back being blokes, but with soft skin - and thats all ok. and rather than believe its ‘cos we’re worth it’ - it seems that its all driven by our caring partners…whats good for them has become good for us. seems timely for a proper skin care offering for a man’s man dont you think? I might run it by my daily provider