chris in the morning
Those old enough might recall a tv show years back called ‘Northern Exposure’ - set in Cicely Alaska, about a town full of quirky charachters, 1 of whom was Chris the DJ with his show ‘Chris in the Morning’ - he was so philosophically cool men wanted to be him and women wanted to date him (he was last seen as the husband on that big greek wedding film). Anyway I loved the show and clearly I too wanted to be Chris. To my delight in San Fransisco earlier this year I found the boxset - and am now deep into series 4 out of 6.
Thing is, our latest gifting tracker project has us in-store twice a week in HMV observing and interviewing the customers in the run up to xmas - what are they buying, who for and why, and how did they know to get it! What is amazing in these credit curnched times is the confirmation that nites in front of the telly save money - it seems the only decent primetime viewing is Strictly, X Factor and I’m a Dickhead Celebrity - after that comes the new DVD or Box Set…or just Mamma Mia!
In much the same way as Wii took gaming to a new audience, so Mamma Mia has introduced DVD’s to a new DVD viewing audience - or will soon do given the amount of people buying it. It seems to be 1 of those rare entertainment products that people purchase not only for themselves but also a few more copies to give to friends in a ‘I LOVED this and I thought you would LOVE this too’ kinda fashion.
It just shows how entertainment marketers and companies ignore this female market to their detriment in commercial terms but also in a profound lack of understanding their needs, wants and desires!! I’d love to hear what Chris in the morning would say about that 
Tags: mamma mia, northern exposure, women
