rebellious riffs
Last week I helped Sony Music craft a pending fresh release from the 1 time genius that was Jimmi Hendrix. Without diving into the creative details, one thing it inspired in me was the nature of ‘rebellion’ or more specifically ‘cultural rebellion’. You might recall that Jimmi Hendirx is kinda synonymous with the 60’s and specially that period of turmoil around 68′ and 69′ with the anti war period etc - see any clip of Vietnam and chances are it’s soundtracked by a Hendrix guitar riff. That’s not to say Hendrix was a rebel, he was just doing his virtuoso thing. But his fans, the times, the cultural mood was one of rebellion and it seems they chose Hendrix music as part of their playlist. Which got me thinking about ‘today’ - what or who is a rebel today? And what are they rebelling against? And how are they doing it? What is todays modern expression of that kind of rebellion? It’s an intriguing question that actually doesn’t have a lot of answers or icons…which is either slightly depressing or a massive creative opportunity. Hmmmm.
Tags: culture, Hendrix, opportunity, rebeliion
