‘apps’ for the home
so tomorrow is finally really tomorrow - another hotly anticipated launch of Apple’s latest game changing device. Inspired by a project last week and the recent work we’ve been doing with Random House publishing, it seems that the world of ‘entertainment’ is about ready to explode - and whether it’s the fabled iSlate or some other e-reading digitally loaded multimediarised connected handheld jutebox portal, the whole ‘verb’ of discovering, purchasing, enjoying and sharing entertaining content is transforming. Which got me thinking about ‘apps’ for the home. Imagine turning on the flatscreen and instead of a sky menu or tv show, you had a window full of ‘apps’ much like the iphone screen - and each was the portal through to either stored, cloud based or stream accessed on call personally selected entertaining content - I’d buy that right now - that truly would be you and me in control. The messaging challenge would then simply be exactly as it is now; how do I know it’s out, who is recommending I watch/listen/read/view it and thru which ‘app’ should I go get it. Actually it’s not the only challenge - I know ‘consumers’ would go for this kinda thing, we’ve been out there all December taking to people about these kinds of thing - it’s the gate keepers of the content that have to get on board; the production houses, the Labels, the studios etc. Maybe finally this new iPad thingy really will change the game again.
