spreading the love
last weekend it was the new westfield shopping centre that was all the news - this week its obama albeit for ridiculously better reasons. however, not wanting a pretty cool idea to get lost in the historic nature of obama’s presidency electness, the (my) new local waitrose in westfields has made a bold statement about committing to be part of the shebu community thru making a monthly donation of £1000 to 1 of 3 possible charities. Thing is, they’ve embraced a bit of 2.0 user generated choosing - the cashier hands your receipt with a small green token, then on the way out you pass this stand and get to choose which slot to bank your token against the 3 possible chairites - at the end of the month, the bin with the most green tokens wins. brilliant waitrose - and more, waitrose (being part of john lewis) is in fact ‘owned’ by all the staff - so its actually the staff choosing to donate some of their ‘earnings’…a double brilliant brilliant to you all
Tags: community, ideas, waitrose, westfields
