Posts Tagged ‘polarity’

going analogue

We’ve been talking to lots of people lately about the polarity of innovation; about the tension between the 2 poles of ‘art’ and ’science’ - or as we say ‘creativity’ and ‘discipline’ - that is the ‘creating’ and ‘making happen’ of any decent idea.

Polarity shows up everywhere tho - and none more so than all things zeros and ones.  With the rise of the capital P in iPad Publishing so we’re also seeing the polar opposite rise in the use of newsprint as a publishing format. It’s the new old school - and it’s set to be v v cool. Howies are on it - this is their latest Spring catalogue in newsprint. And we’ve just signed up to the beta test of the ‘newspaper club’.

Stay tuned - we’re going analogue very soon. Brilliant.