Who’d have thought London would go all alpine this winter!! The soup companies must be doing a roaring trade, as nothing warms the cockles so well as a steaming bowl of soup for lunch. To wit, I was dashing thru the snow on route to an early afternoon meeting down Holborn way and I thought of hunting down a quick lunch. I passed an Itsu and thought no, sushi is a summer thing. However, they had news of new menus on the windows so I dived in - and very pleased I did. They’re doing this hearty new range of noodle soups (well new to me!) which sounded great - but what really attracted me was the ’slurp’ thing - eat it with chopsticks, a fork or simply slurp. Now, who could say no to boldly slurp your soup with such stated permission. Tremendous Itsu, brilliant copy writing that made me smile and made me purchase. I’ll be back very soon (or here’s an idea, maybe you guys could open in W10? or deliver? )